Optimove launches new CRM optimisation bot to automate analysis of mobile ad campaigns
Customer marketing cloud, Optimove, has just rolled out Optibot – a new CRM optimisation bot which utilises artificial intelligence and machine learning to automate analysis and interpretation of mobile and digital ad campaigns. In addition, it suggests actionable insights to grow campaign performance.
Optimove launches Optibot CRM optimisation
Optimove clients such as 1-800-FLOWERS, Zynga, BetAmerica, eBags, AdoreMe and LuckyVitamin now get to use Optibot as part of the Optimove platform.
Essentially, the new technology scans a brand’s customer model and campaign schedule to highlight actionable insights that are lurking in the data. As such Optibot can provide recommendations such as eliminating underperforming actions or readjusting campaign settings, switching to self-optimising campaigns of enough data has been collected, but also focusing in on a target group where campaigns are better off split and pointing out neglected customers as well as measuring all campaigns for uplift and market impact.
Pini Yakuel, CEO and Founder, Optimove, says:
“We built Optibot to help marketers maximize the impact of their efforts faster and more easily. Marketers struggle with an overwhelming amount of data, making it harder than ever to leverage that data to actually move the needle in key customer metrics such as spend, engagement and loyalty. Optibot takes the guesswork out of analytics, targeting and personalization, automatically applying data-driven campaign optimization techniques, leaving marketers with more time to focus on the creative side of their craft.”
The new product launch follows Optimove’s announcement of having received funding of $20m from Israel Growth Partners, a private equity investment firm that focuses on late-stage startup investments.