Consumers expect apps to load quickly – around just a few seconds to be exact. Whilst app developers are aware of the issue, errors can creep in to slow down connections.
Now, PacketZoom, the mobile app acceleration company, which combines app analytics with acceleration, has officially expanded into Europe to help speed up mobile app performance. Amos Ben Yaacov will be heading the new location as General Manager EMEA to oversee growth across Europe. In addition, PacketZoom will be utilising a network of resellers to push into mobile markets across Europe and the Middle East.
Pablo Clemente, Chief Technology Officer of Wave, one of PacketZoom’s European customers, explains the problem:
“The Wave app was designed to be used on the go. This means cell carrier changes, transitions from WiFi to data or vice versa, loss of cell reception, etc, which imply connection losses, API errors and retries. These issues translate into delayed petitions and higher loading times. To overcome these challenges, Wave chose to integrate PacketZoom’s in-app networking technology, which specialises in accelerating content delivery by handling reconnects and creating a ‘Mobile Expresslane’ between the app and the server. Wave configured PacketZoom Expresslane to accelerate Amazon API calls and was able to download its own data 2.49x faster.”
Amos joins from Cotendo, a content delivery network and app delivery network service provider, where he was VP of Sales, EMEA. The business was subsequently acquired by Akamai and he acted as Senior Director Security Planning & Strategy.
Amos has direct experience of consumer complaints about slow app loading times and frustrating disconnects.
“I heard from countless customers about their issues with slow and unreliable app performance. Unfortunately, due to the limitations of the product I was representing, we were unable to alleviate their problems sufficiently. PacketZoom, on the other hand, was built from the ground up for the unique needs of mobile apps, creating a much more effective and reliable solution to address the needs of the market.”
Recently, PacketZoom published its Mobile Observatory report, which highlights mobile networks and app performance worldwide by showing the number of network disconnects that mobile app users face via cellular or WiFi networks. Europe ranks high on the list for disconnections, with Germany seeing 11.9% of app sessions impacted by disconnections, followed by France (6.7%) and Spain (6.5%).
There’s certainly room for improvement and PacketZoom’s latest expansion may be a step towards faster loading apps.