Factual rolls out new mobile SDK for better user engagement

Week in Review – What happened in mobile advertising this week

Finalists Announced for The Inaugural App Growth Awards

Almost half of marketers do not consider Twitter to be useful for brand advertising

Snapchat app install ads are working with 50% lower CPI rates

Facebook tops mobile ad revenue once again and reconfirms commitment to prevent ad abuse

17.8B reasons China’s Singles’ Day is set to go global

IAB Europe launches Transparency Guide to answer all your questions

The mobile era has trust issues – and many consumers feel branded social media posts are not relevant

YouTube updates monetization procedure for video creators

In 2017, iPhone users are spending $63 on premium apps and in-app purchases

Millennials are increasingly going digital

Advertisers now only pay for adverts that result in actual store visits with AdTheorent’s new CPIV pricing model

mobyaffiliates releases research on Top Mobile Ad Servers 2017

Facebook denies claims that it uses phone microphone to spy on people for improved mobile ad targeting

Your Timely Guide for Facebook Holiday Marketing in 2017-2018

Multitasking and other consumer behavioural trends are challenging the app marketers of tomorrow

Leadbolt launches mobile playable adverts to boost conversions

The Ultimate Guide to China’s Mobile Market

Amazon is catching up to become a leading player in digital advertising

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