Bidalgo and AppsFlyer partner to launch Full-Funnel Attribution solution for Apple Search Ads

Video plays on mobile devices continue to grow – short-form pre-roll video ad formats increase

At least half of UK young adults are buying items based on influencer promotions

Facebook responds to criticism – company to pay taxes locally on advertising revenue

Expecting 2018 with 3 Catchy Mobile Advertising Trends in 2017

Mobile drives programmatic in the UK – accounting for 78% of total programmatic digital spend

Speed matters: majority of app user expect apps to load in three seconds

MNI Targeted Media launches platform to gain deeper insights about individual consumers

Headway Ranks #19 Worldwide in AppsFlyer Performance Index Power Ranking for both Android and iOS in non-gaming category

5 Signs You’re Paying for Mobile Ad Fraud

Mobile video, search and social to drive digital media growth in 2018

More Opportunity but Also Rising UA Costs Are the Big Mobile Gaming Trends for 2018

Brands are all about identity in 2018

Pocket Media launches new office in Tel Aviv

App Promotion Summit Berlin 2017 Recap

Tapjoy launches new features for offerwall to help app developers customize their monetization strategies

Streaming Big Data – An integration story of Apache Spark & Kafka

Facebook expands features for Instant Games in Messenger

Instagram trials separate messaging app

Week in Review – consumer spend in mobile apps to increase and social media predicted to lead engagement

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