Perion acquires MakeMeReach to increase social mobile advertising potential

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Global performance media and Internet company Perion has acquired MakeMeReach, a French startup which makes it easy for developers to push existing ads to social networks, emphasising how advertising companies are embracing the idea of cross-platform campaigns.

The terms of the acquisition haven’t been officially released, but estimates put the figure between $12m and $15m. It follows a similar acquisition from last year, when Perion snapped up mobile ad buying platform Grow Mobile for around $42m.

Shai Gottesdiener, Perion’s GM of mobile marketing, said:

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“Acquiring MakeMeReach extends our position as one of the leading providers of mobile marketing technology. MakeMeReach’s success in making it easy to advertise on social media is well aligned with Perion’s goal of providing developers with the most effective mobile advertising tool.”

MakeMeReach is a preferred marketing partner to Facebook and Twitter, counting BMW, Coca-Cola, and Ikea among its big-name clients. Based in France, it will serve as a European base of operations for Perion, while Glow Mobile will continue to build its U.S. presence.

AdsOptim, MakeMeReach’s primary product, will combine with Glow Mobile’s platform, and provide fast expansion into social network advertising through a single, simple-to-use, central dashboard, covering a variety of traffic sources. Features include the ability to duplicate campaigns, rotate ads, generate campaigns, and a selection of targeted templates.