Global advertising tech company Perion has linked up its ad platform MakeMeReach to Facebook Canvas. This will allow marketers to expand their campaigns towards more interactive, mobile-first solutions, whilst accessing retargeting capability which aren’t available to other Facebook Canvas advertisers.
MakeMeReach includes Facebook Canvas
MakeMeReach has been a Facebook Marketing Partner for a while now and will let clients run the Canvas ad format as part of a high impact campaign. Hence, cross-screen ads can be expanded to reach Facebook mobile audiences. Customers can also retarget to users who may be interested in their products across Facebook as well as Instagram.
Josef Mandelbaum, CEO, Perion, explains:
“Our leadership in high impact advertising is reinforced by combining the unparalleled creative capabilities of our Undertone business with the power of our MakeMeReach platform, which enables us to debut Facebook Canvas support for our customers. Our retargeting capabilities will immediately benefit advertisers and agencies seeking to more effectively engage consumers as they move across different online environments.’
Combining Perion’s Undertone with MakeMeReach further means that agencies and advertisers can tap into Undertone’s PIXL Studios to utilise creative services across their social campaigns. It’s also an opportunity for brands to retarget campaigns that have proven successful across Facebook’s network.