Imaging blog Pinterest has reportedly hired 15 people from URX, a mobile advertising firm founded three years ago. The company’s URX’s AppViews advertising product has been shelved and half of its members of staff were let go.
URX joins Pinterest
The move does not mean that Pinterest will be buying any of URX’s tech products or assets. Co-Founder and CEO John Milinovich will join Pinterest as Product Manager. Additional employees will be heading into engineering, product management and partnership teams at Pinterest.
URX had specialised in mCommerce and billing with clients including Spotify and Fetch. It raised $15.1m in funding from various investors including GV, First Round, CrunchFund, Betaworks, Accel, Y Combinator, SV Angel, Maverick Capital, and Joe Montana.
According to a report from ReCode last month, URX failed to build a sustainable following. Pinterest did not comment on the rumours.
However, with the addition of URX staff, Pinterest clearly sees an opportunity in mobile advertising and mobile expertise is valuable.
Jack Chou, Head of Product, Pinterest, says:
“We’re focused on building useful and relevant experiences to help people discover ideas and bring those ideas to life. We can now accelerate our efforts with the URX team, who are leaders in mobile content understanding, recommendations, monetization and discovery.”