Programmatic ad platform Simpli.fi announced some positive growth for the first quarter of 2017. This growth is largely driven by wider adoption of Simpli.fi’s mobile and video ad solutions.
Revenues during Q1 2017 jumped 51% compared to the same period in 2016. The company has been on a similar pace for the last few years, but its growth still ranks above the 22% growth rate reported by the Interactive Advertising Bureau (IAB) for digital ad spend for the same period.
Mobile revenues increased a whopping 139% compared to the year over, exceeding the IAB’s 77% rate for mobile ads. Indeed, mobile made up 65% of the company’s total ad impressions. Video advertising revenue grew 64% during Q1 2017.
The company also stated that it was now fulfilling over 55,000 live campaigns simultaneously across its platform. That’s double what it was over a year ago. The number of campaigns per advertiser increased from 2.0 to 3.2 in just 18 months due to Simpli.fi’s omnichannel campaign offers.
Overall, the company is running more than 10,000 campaigns using its mobile geo-fencing technology with more than 210,000 individual geo-fences targeted.
Frost Prioleau, Simpli.fi Chief Executive Officer, explains:
“We are very thankful for the continuing support of our customers, and also our fantastic team of employees who deliver the products, performance and support that our customers need to be successful. We believe that the opportunity for programmatic advertising is still in its early stages, and we look forward to continuing to deliver on our customers’ needs.”