The deal integrates adsquare’s technology with TabMo’s demand side platform, Hawk. This should allow programmatic ad buyers and advertising clients of TabMo to access targeted adverts that have been enriched through data insights such as location, events, weather, household and app usage.
Tom Laband, CEO and Co-Founder, аdsquare explains that data-enriched targeted ads will enable that company’s clients to reach audiences in real-time.
“Together we are committed to helping programmatic buyers and advertisers in delivering more meaningful advertising and powerful ad engagement,” he says.
Indeed, Hawk has been built to manage both the purchasing process but also the distribution of mobile ad campaigns across mobile devices. Among the formats on offer across the platform are video, native and rich media creative – all of which can be customised to suit a brand’s needs.
Chris Childs, Managing Director UK, TabMo adds:
“Full integration with adsquare makes it quick and easy for our customers to build bespoke, robust and scaleable audience segments that make their mobile advertising as effective as possible. Like TabMo, adsquare has developed its technology solely for mobile, so it is a strong fit and a valuable addition to our team of data partners.”