PropellerAds, worldwide performance advertising & self-service platform, has launched a new ad format – Push Notifications. This new format is intended for both desktop and mobile devices. New release underscores company’s unique ability to modernize and expand the scope online advertising opportunities.
Previously available solely to app owners, Push Notifications service now allows advertisers to take advantage of the format, giving additional exposure beyond their limited existing audience. According to Propeller Ads data, Push Notifications subscriber database has now reached a 60 million users mark, and continues to grow rapidly.
The service at its core is a way for brands to adopt efficient direct communication with a customer. Closed beta testing results revealed that Push Notifications outperform conventional ad formats with an average сlick through rate of 15%.
Furthermore, this ad format equips eCommerce professionals and affiliate marketers with an essential tool for connecting with the audience even when the user is not browsing the website or interacting with an app. New PropellerAds technology empowers advertisers to deliver time-sensitive marketing messages to the right customers and in a timely manner, providing exceptional online visibility.
The new service also allows to entirely eliminate bot traffic as the user knowingly agrees to receive Push Notifications, therefore, ensures target audiences for advertising campaigns.
Propeller Ads team feels strongly that the Push Notifications service will find an ever-growing number of uses and applications by advertisers worldwide, ranging from acquisition campaigns to advanced retention strategies.
“ You just can’t overstate how important the mobile market is for advertisers, and the data clearly demonstrates the growing importance of mobile services that become an integral part of business’ overall marketing strategy. Our clients demand flexible and customer-friendly tools, and as a company, we aim to simplify marketing communications and make them more productive. I’m certain, Push Notifications can fill this gap in the market, “comments Irina Sandra Razvodova, Head of Sales at PropellerAds.
Push Notifications are now available to the public, and the feature can be accessed from the “Campaigns” tab on advertiser’s self-serve platform, and directly through your Account Manager.
If you would like more information about this topic, please contact PropellerAds Communications Manager, Mari Yash at email@example.com