Independent ad network PropellerAds just unveiled an update for its self-serve advertising platform. It now offers a targeting option that enables marketers to reach a very specific audience and monitor their campaign performance.
PropellerAds updates self-serve ad platform
The update includes a new browser targeting option based on a mobile or desktop web browser. It lets advertisers include or exclude audiences from an ad campaign in order to hone in on a specific audience.
PropellerAds says that for example a marketer could target only users with a Google Chrome browser extension versus those without one.
In addition, the update adds S2S conversion tracking that lets advertisers monitor campaign performance by number of actions performed by the user. This could offer some interesting insights into post-exposure consumer action.
The company serves 650m ad impressions across 100,000 partner sites a day.