Marketing automation software provider, PubMatic, today announced a deal with Sweden’s real estate publisher, Hemnet, to exclusively provide the company’s programmatic advertising strategy on mobile and desktop devices. The deal follows demand for automated advertising from marketing and media agencies in Sweden.
PubMatic oversees Hemnet’s programmatic advertising strategy
Christian Viklund, Director, Commercial Analysis, Hemnet, explains:
“We decided to expand our advertising operations into programmatic because many of our customers have expressed interest in these solutions, and the technology is mature. We chose PubMatic because they are a large, stable company with a very strong local presence and expertise.”
Hemnet will utilise PubMatic to monetise programmatic opportunities in the Swedish market. According to PubMatic’s Q4 2015 Quarterly Mobile Index (QMI), monetised mobile impression volume in EMEA was up 82% in Q4 2015.
Jonas Olsen, Country Manager Nordics, PubMatic, adds:
“We are thrilled to be Hemnet’s first and only programmatic partner. As the publishing industry becomes more sophisticated with programmatic advertising strategies, we are delighted to be able to provide another world-class publisher with our one platform solution, and our demand partners with new high-quality, transparent inventory. We look forward to coupling our technology with Hemnet’s extensive scale and high quality inventory across its desktop and mobile properties.”