Automation solutions company, PubMatic, has just rolled out SEVEN, its revenue management platform that offers publishers a way to control their digital assets and lets media buyers purchase verified audiences and premium inventory across a variety of verticals and formats.
PubMatic rolls out new revenue automation platform for publishers
The SEVEN platform lets publishers manage their ad decision, automate buying and selling of inventory as well as manage quality control and compliance and provide real-time data and analytics.
PubMatic’s Unified Ad Server and OpenWrap will be housed across the SEVEN platform in addition to other company offerings such as SSP, RTB, PMP, Analytics, Header Bidding, Curated Audiences and more.
Kirk McDonald, President, PubMatic, says:
“PubMatic is deeply invested in providing the technology that enables the future of publishing. The rapidly changing nature of digital has led our industry to focus on reactive strategies rather than solutions that enable long-term success. More so now than ever before, technology needs to be independent, and to allow publishers and buyers to have control over their business strategy. SEVEN gives publishers the tools they need to build a competitive advantage in today’s complex ecosystem.”
The Unified Ad Server has been specifically created for a smoother workflow across direct sold campaigns, private marketplace, private marketplace guaranteed, automated guaranteed, open exchange or integrated wrapper.
However, the ad server has been built by programmatic and mobile experts to enable publishers to tap into multi-revenue streams and ad formats including display, mobile, tablet, rich media, video and native advertising.
In addition, PubMatic is rolling out OpenWrap, a sort of open-source enterprise-grade option, which will be available to publishers worldwide.
Stefan Carlsson, Head of Programmatic at Bonnier Tidskrifter, adds:
“It’s great to see companies like PubMatic developing the ability for publishers like us to optimise revenue across channels – especially without sacrificing guarantees. With the launch of SEVEN it’s clear that they have a lot more in store as well.”