PubMatic powers mobile advertising of G+J e|MS
Marketing automation software provider for publishers, PubMatic, has announced selection by German marketer G+J e|MS to drive the company’s mobile campaigns. PubMatic offers a range of solutions including native ads and programmatic features, all of which G+J e|MS can now benefit from.
PubMatic provides Programmatic Direct platform
G+J e|MS’s mobile portfolio has a scale of premium inventory reaching 18.2m mobile users, a reach of almost 50%. PubMatic will be selling the marketer’s mobile inventory for German publishers including Stern.de Mobile, Gala.de Mobile and Eltern.de Mobile as well as monetise the firm’s mobile portfolio, including Spiegel Mobile, Vodafone live!, PONS and IP Germany’s Mobile offerings.
Stefan Schumacher, Executive Director Digital Solutions, G+J e|MS, says:
“We are very happy to have found another strong, global partner in PubMatic for the expansion of our programmatic advertising across our mobile portfolio. PubMatic impressed us with their holistic approach, which meets all our clients’ requirements perfectly, specifically, the fast growth of programmatic premium campaigns and the reliable handling of large and special formats. A capable SSP solution is indispensable, and PubMatic offers us an optimal and flexible set-up.”
Only just late last year, PubMatic announced business growth of over 200% from 2014. The company’s Quarterly Mobile Index from Q3 discovered a EMEA mobile CPM increase of 47% the year over. In addition, PubMatic was awarded Most Effective Advertising Technology Platform at the Effective Mobile Marketing Awards in the UK.
Eric Hall, Country Manager of Germany, Austria & Switzerland (DACH region), PubMatic, adds:
“As the various deal types (e.g. Open RTB, PMP, AG) and their differentiation to direct business continue to evolve in programmatic advertising, publishers need to be able to provide appropriate technical mobile solutions to serve these market demands and to benefit from their enormous potential. With publishers worldwide such as, VICE, & National Rail UK using our mobile service, we are delighted to add such a renowned and forward thinking brand like G&J e|MS as a client.”