Mobile advertising company PubNative has announced what it says is the world’s first mobile native adaptor, a new service which pulls information from app stores and other sources to help advertisers better tailor ad campaigns for specific publishing spaces.
PubNative says the native adaptor ensures adverts fit in with the look and feel of the platform on which they’re published, and it supports customisable ad units with scalable programmatic demand, including video. PubNative’s platform is API-based, doesn’t need an SDK, and already has more than 20 assets to create what it calls truly native-looking ads.
Ionut Ciobotaru, co-founder of PubNative, said:
“Today, more than 90% of mobile demand does not support native formats. Our technology tackles this challenge by enabling all programmatic demand sources to effortlessly access native inventory. At the same time, publishers profit from a wider range of diversified and relevant demand for their native ad units, thereby increasing ad relevancy.”
Recently, Mobile Marketing Association board member, and ten-year industry veteran Eddie de Guia was announced as PubNative co-founder and managing director, strengthening the firm’s growing team. The company has its headquarters in Berlin, and also maintains offices in San Francisco and Seoul.