App-based mobile audience platform, PushSpring, has just announced a partnership with Native Touch, the Canadian mobile advertising platform. The move is in line with PushSpring’s expansion plans into Canada.
Native touch mobile advertising format options
A recent comScore report highlighted that mobile users spend 87% of their time using app when they’re on their smartphones.
PushSpring provides mobile app audience data for advertisers and publishers. It now has over 200m unique device IDs in the US and Canada. In addition, the company leverages billions of mobile app data signals as well as device data to create PushSpring Personas and App Genre Segments. Marketers can utilise these to increase the efficiency of their ad targeting and campaigns.
Saad Uddin, CEO of Native Touch, explains:
“With 69% of digital spending projected to be invested in mobile by 2019, it is essential that brands and publishers place an increased focus on the limitless opportunity mobile has to offer. It is easy to see why mobile data providers like PushSpring are in such high demand. App data is an extremely effective way for advertisers and marketers to reach specific audience segments and ensure they are meeting their goals. By combining exclusive geo-location, point of interest, audience segment, and content data we are able to build stronger audience segments and provide our clients with ever evolving audience targeting groups.”
Native Touch provides mobile engagement strategies for advertisers targeting users on touch devices. The company has a series of media strategists to help brands focus on innovation.
Tyler Davidson, Co-founder and Chief Revenue Officer, PushSpring, says:
“This agreement provides Native Touch access to PushSpring’s deterministic data for people based marketing purposes in Canada. It’s exciting to put the power of deterministic data for targeting into the hands of Canadian marketers.”
Earlier in October, PushSpring announced a partnership with comScore to launch mobile audience segments, based on comScore’s Mobile Metrix and PushSpring’s App Graph data.