RafoTech utilises Taptica’s mobile social advertising product to boost game marketing
Taptica, the mobile advertising platform, just announced a partnership with Chinese premium publisher Rafo Tech. As part of the move, the mobile games publisher which powers more than six billion monthly impressions, will use Taptica’s Facebook social product to drive up the number of game installs among female gamers in the UK for the Piggy Boom game. So far, Piggy Boom has been installed 230,000 and is fast becoming a top game in Taiwan.
Taptica Social mobile advertising products
Sophie Mo, Head of Marketing at Rafo Tech, says:
“Taptica has been a valuable partner for us as we move to grow the scale of our games and localize gameplay to appeal to players in the UK and beyond. Taptica will help us bring Piggy Boom to the highest quality players around the world. We are already seeing great success in the UK, and are expanding the promotion to the rest of Europe.”
Taptica is a Facebook accredited Marketing Partner and has been working with Rafo Tech since 2015. It supports other games by the firm including Cutie Riot and Casual Warrior.
Rafo Tech supported games
Hagai Tal, CEO of Taptica, adds:
“At Taptica, we have established a history of success in launching mobile games across the globe by targeting and engaging the highest caliber players. By working with us, Rafo Tech will find the most relevant gamers and maximize each gamer’s lifetime value, which is essential to successful growth in the increasingly sophisticated and globalized mobile gaming market.”