RainyDayMarketing CEO, Jasmine Lee on Successful App Marketing and CPI campaigns


RainyDayMarketing is a mobile affiliate network featuring hundreds of direct and agency-level Android and iOS CPI campaigns. Jasmine Lee is the CEO of RainyDayMarketing. Jasmine talks to us about successful app marketing and more.


What is RainyDayMarketing and how are you positioned in the market?

RainyDayMarketing is a mobile ad network focused on CPI Android and iOS campaigns across all geos. We are MAT, Kochava and AppsFlyer-integrated. On top of the hundreds of direct and agency Android and iOS campaigns we have live at any given time, we have some great proprietary tools — like our Campaign Recommendation Engine — to separate us from the rest.

What types of clients do you work with?

On the advertiser side, we work with direct app developers, agencies and top-tier network partners, while partnering with pretty much every imaginable type of traffic provider on the publisher side. Publishers run the gamut from traditional in-app display to virtual currency and content locking platforms, app discovery, video, RTB media-buyers and everything in-between. We have campaigns to fit every type of traffic.

What geographies are you focused on and where are you seeing the most growth?

We have reach in all countries, with the highest daily click counts coming from North American and Europeran tier-1 geos, but are also seeing the strongest growth in India and Asia. We are actively working to expand reach in China as well as MENA countries.

What sort of offers are working well right now?

Our bread-and-butter is CPI, so in that space I’d say there is always a big demand for the light Android utility apps that can be run worldwide — those are always big hits. Otherwise, our traffic partners are always eager to jump on any direct tier-1 game offers and also any incent-friendly campaigns that aren’t saturated. We have some exciting exclusive App of the Day dynamic campaigns right now that are really unique and doing great.

What are your main tips for successful app marketing and CPI campaigns?

Ethical, honest, high-quality traffic. No shortcuts. Despite being a blind network, we work closely with our advertisers to optimize the traffic we provide — passing them unique publisher and sub-publisher identifiers with each click. We look for frequent, deep feedback on user retention, in-app purchases, etc. so that we can be sure to be delivering only our best to them. We value our advertiser relationships immensely and want to be proactive in removing any traffic sources that might not be working for them. As for our publisher partners, we only want to work with people who share our commitment to clean traffic. We have recently integrated industry-leading fraud detection into our platform with Forensiq as another tool in helping us provide only the best possible traffic.

What do you think the big themes for mobile advertising are going to be in 2015?

Video seems to be the big, expanding medium right now. We have a huge demand for CPCV (cost per completed view) campaigns, as well as a big push for using video as the front-side creative for our game apps in lieu of banners. Our advertisers and publishers alike are seeing great results from running video trailers ahead of our tracking link to qualify users better with a 15- or 30-second app preview.

What mobile devices do you use?

iPhone 5

What are your favourite apps?

A timeless classic – Solitaire!

Are you going to buy an Apple Watch?

Only if they come out with a Michael Kors edition.

Thanks Jasmine for the interesting insights. Head over to the RainyDayMarketing website for more.