Mobile market research tech and consumer analytics firm, RealityMine, has secured funding of $17.25m from Kennet Partners, and existing investors GP Bullhound and GMCA. RealityMine plans to use the cash injection to enhance its technology in mobile and cross-platform measurement as well as behavioural analytics. It wants to grow internationally and expand its services across various industry verticals.
RealityMine provides solutions for consumer and market research data
Garry Partington, CEO, RealityMine, says:
“2015 has been an incredibly successful year with consistent 200% year over year growth, the establishment of several new important client partnerships, the opening of additional offices worldwide and a myriad of industry recognitions and awards. The ability to close the year with not only the tangible investment that this funding brings, but also the support and confidence of our investors, places us in an optimal position to surpass these achievements in 2016.”
The company’s solution features passive behavioural analytic tools for mobile devices, tablets and PCs to identify consumers’ media consumption behaviours. Hillel Zidel, Partner at Kennet Partners, explains:
“RealityMine has been able to achieve significant growth in a capital efficient manner in its short history as a company. By providing clients with single-sourced consumer passive metering and contextual data, its technology offers something unique in the market. We are very excited to be partnering with the company as it enters its next phase of growth and seeks to build on its already impressive customer base.”
The company’s TouchPoints research and technology are available in over 20 markets and used across major media agencies to help them understand the consumer path to purchase. One of the unique aspects of the tool is that it can identify moods and emotions of ad receptivity and motivation to purchase.
As of December 2015, RealityMine captured data from over 50,000 people generating 1,000,000,000 behavioural data points per year.
Hugh Campbell, Managing Partner of GP Bullhound, adds:
“As more connected devices come online it is clear that brands and marketing agencies will put enormous value on the kind of data and insights RealityMine generates to make higher ROI on their multi-million pound marketing, programming and product decisions. The business has achieved great success in such a short period of time by providing customers with state of the art technology and great customer support. We expect that its rapid growth will continue for many years to come.”