RetailNext acquires Pikato to enhance mobile marketing channels for retailers
eCommerce analytics provider, RetailNext Inc., recently announced that it acquired cloud-based retail software firm, Pikato, which helps retailers turn their mobile ad channels into personal, one-to-one interactions between retailers and shoppers.
RetailNext provides in-store analytics
Through the deal, RetailNext will be able to leverage Pikato’s solution for mobile shopper engagement to help marketers launch targeted marketing solutions across stores and 160 shopping malls, engaging 47.6m individual users as well as 5.7m unique monthly consumers.
Alexei Agratchev, Co-founder and CEO, RetailNext, says:
“The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext’s best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers. RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”
RetailNext’s latest solution Targeted Marketing & Engagement lets retail advertisers launch targeted mobile interactions. It is easily deployable and drives an increase in relevancy and effectiveness of campaigns by utilising in-store shopper behavioural data. In addition, marketers manage personalised engagement including SMS, POS, email and beacons.
Kindra Tatarsky, Head of corporate development, RetailNext, says:
“RetailNext continues its commitment to build a broad ecosystem of products and services, all empowering retailers to better connect with and serve today’s shopper. On the heels of its major funding announcement earlier this year, this acquisition adds to the explosive year-over-year growth RetailNext has experienced through its aggressive R & D commitment and organic global sales growth. As more partner companies are brought into the ecosystem, we expect to further entrench RetailNext as the industry standard in-store analytics platform.”