Revcontent rolls out Mobile OS Targeting to optimise campaigns
Content recommendation network, Revcontent, has rolled out a new targeting tool to optimise mobile campaigns. Revcontent Mobile OS Targeting lets advertisers target and optimise their iOS, Android and Windows campaigns to ensure better performance and higher engagement.
Revcontent launches Mobile OS Targeting
Richard Iwanik-Marques, Vice President of Marketing, Revcontent, says:
“As consumers and emerging markets continue to do more and more with mobile devices, advertising budgets follow. We want our clients to have the maximum level of granularity for their targeting and attribution. Revcontent Mobile OS Targeting is designed to do just that. We’ve know for years that user experience and conversion patterns vary greatly by mobile operating system, so now our partners can create campaigns with marketing messages built around this data, creating higher ROI for our partners and a better user experience for consumers.”
The new feature benefits mobile app developers and advertisers by allowing them to target engaged users in geo-locations worldwide. It follows the release of Revcontent Audience Targeting and Revcontent Brand Targeting and is the latest tool to increase engagement and sales by making data-driven decisions in real-time.
Revcontent powers 150bn content recommendations monthly.