Revcontent rolls out performance-based mobile technology

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Native ad network, Revcontent, has rolled out a new performance-based mobile technology, Revcontent Mobile Toaster, designed to help increase mobile performance and user engagement for its advertising partners.

Revcontent launches Mobile Toaster to keep mobile users engaged

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Source: revcontent.com

Chris Maynard, VP of Engineering, Revcontent says:

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“We built Revcontent Mobile Toaster to be a non intrusive solution for mobile users, that allows publishers to supplement their current content recommendations. We’re excited to offer publishers a solution to the problem of ads that disrupt the user experience.”

Revcontent Mobile Toaster aims to keep mobile users engaged by recommending new content once a user scrolls up on piece of existing content. Driven by its internal social driven algorithms, the type of content that is recommended is specific to the individual user, providing a more seamless and uninterrupted experience. Ultimately, a smoother user experience benefits publishers and users alike. Once a consumer engages with the content, they are encouraged to continue exploring. The company says it has already seen publishers boost RPMs and increase their campaign’s performance.

Richard Iwanik-Marques, Vice President of Marketing at Revcontent, says:

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“Revcontent Mobile Toaster will drive publisher’s performance up exponentially. By keeping the user experience clear and non-disruptive, readers will continue engaging on the site. It’s another step in our team’s dedication to serving our partner needs and providing cutting-edge technology to optimize every step of the content recommendation process.”

Revcontent has kept busy launching a range of tools over the past few months. The company hired Rick Landsman as CTO and released Revcontent version 2 in May 2015.