Revenue Stability – a Synonym of a Reliable Mobile Ad Network
One of the most important “KPIs” of any reliable network is their performance stability. So we, at Kimia, need to generate a constant revenue flow, ideally, with a top performance.
As an example, let’s take the current mobile market situation in Thailand.
Thailand market trend
Kimia has been working with the top performing products in the market, and, as our policy is to always to look for stability, we have also connected and worked to grow backup products.
Recently Thailand’s number one converting product encountered issues, therefore general market performance and revenue dropped, however, Kimia’s performance remained constant. We were able to maintain a constant revenue flow to our clients using the network of top performing products that we created within the market.
This is Kimia´s “modus operandi”, we cannot predict sudden market issues, however we work to have the best connections within the geos to always have a plan B and continue to generate revenue for our partners, “come what may”.