RNTS Media N.V., the parent of mobile ad tech platform, Fyber, recently announced its acquisition of mobile RTB-based ad exchange, Inneractive, for $46m. The company provides a range of solutions for display, native and video ads. The takeover includes the potential for a potential earn-out and retention payments of up to $26m once growth targets for the next three years are met.
Inneractive provides a wide range of mobile ad solutions
The move makes RNTS group one of the largest, independent mobile supply-side platforms worldwide offering one of the most advanced sets of products for mediation, exchange and ad serving.
The combination of Inneractive’s user reach of 630m monthly active users and Fyber’s 500m+ MAUs is set to increase their audience for clients. It further expands RNTS’ programmatic capabilities beyond Fyber’s core publisher base into verticals such as entertainment, productivity, news, messaging, social networking and utilities. The connection between Fyber and Inneractive means that a greater number of clients will be purchasing and selling ad inventory to establish a more liquid marketplace.
Andreas Bodczek, CEO of RNTS Media, says:
“This is another milestone for RNTS on our path to building the leading supply-side platform for the mobile app economy. By playing an active role in industry consolidation we intend to secure a lasting competitive edge.”
Inneractive was founded in 2007, backed by Evergreen Venture Partners and has office in New York, San Francisco as well as London. It is recognised as a growing technology company in the Deloitte Technology Fast 500 EMEA.
The Inneractive platform serves 630m+ MAUs across over 180 countries. The company’s programmatic platform for display, native and video ads which includes a mobile SSP, a Private Marketplace and an Open Ad Exchange helped Inneractive increase its revenue by over 100% to $43.2m in 2015.
“Following on from our acquisitions of Falk Realtime and Heyzap, Inneractive delivers significant additional scale and programmatic capabilities to enable our publishers to generate revenue even more effectively, and our advertising partners to access a substantially broader audience across important digital verticals. Having now delivered on our commitment of two important acquisitions following the convertible bonds, we are confident that the revenue run-rate for the enlarged group by year-end 2016 will surpass EUR 200 million.”
As part of the acquisition, Inneractive will run independently within RNTS Media, whilst the latter will be generating important revenue synergies for the combined group by monetising Fyber’s audience through the Inneractive platform.
Ziv Elul, Co-founder and CEO, Inneractive, adds:
“This is a great achievement for Inneractive and we are very proud of our amazing team. We have been working with Fyber and its strong executive team for a long time and are excited to join the RNTS family. We are passionate about the potential of our future together, excited about the synergies and confident in our ability to work together to offer publishers the most comprehensive tech stack in the industry.”
The acquisition is expected to be completed during the second quarter in 2016, following closing conditions and expiry of statutory 50 days waiting period for mergers in Israel. Ziv Elul will be joining the RNTS Executive Board upon completion of the transaction.