Rubicon Project hires Tom Kershaw to oversee its mobile, video and in-app strategies


Ad marketplace provider, Rubicon Project, just announced the hire of Tom Kershaw as Chief Product and Engineering Officer. He joins the leadership team at Rubicon following 25 years of experience within the advertising tech space. His experience includes managing product development and engineering teams at various companies including Google where he served as Director of Product Management for Google Ads and Commerce.

Rubicon Project announces new hire



The move is part of Rubicon Project’s strategy to innovate across its mobile, video and in-app ad tech.

As Chief Product & Engineering Officer, Kershaw will be responsible for overseeing the product development and platform strategy of the company as well as its product design and engineering.

Gregory R. Raifman, President of Rubicon Project, says:

gregory raifman

“At Rubicon Project, we operate with a core philosophy that great people innovate great products and great products attract great customers. Tom’s quarter of a century of leadership experience as a product innovator, his deep understanding of the digital advertising ecosystem and his extensive mobile and video background will help ensure we continue to deliver innovation to the market and long-term growth for our business.”

As part of his prior experience, Kershaw managed over $500m in annual revenue for businesses in the tech market for 15 years. He also brings on board experience of managing cloud, mobile and voice services across 20 countries, including India, China, Thailand, Mexico, Saudi Arabia, Turkey and Nigeria.

Tom Kershaw, Chief Product & Engineering Officer, Rubicon Project, adds:

tom kershaw

“Rubicon Project is a company I have long admired, sitting at the exciting intersection of data, technology, the mobile economy and advertising. I’m thrilled to be joining such a dynamic team at such a transformative time for the industry. I am looking forward to advancing our mission to deliver innovative products that improve the advertising experience for publishers, app developers, advertisers, and, most importantly, for the billion consumers Rubicon Project’s marketplace reaches globally.”

In 2012, Kershaw was named one of the “Top 100 Most Powerful Telecoms Executives” by Global Telecoms Business Magazine.