Rubicon Project, the advertising automation technology provider, just announced a number one ranking in Pixalate’s Global Seller Trust Index. Rubicon Project says it was the only company to score in the top tier independent quality rankings across each of the ad inventory categories, including US desktop index, international desktop index and mobile index.
Rubicon Project scores top in Pixalate Global Seller Trust Index
Rubicon Project’s mobile app inventory and US desktop inventory received the index’s top rating “A” in the overall scores.
Gregory R. Raifman, President, Rubicon Project, says:
“Being consistently the only company independently ranked in the top tier quality rankings across International, Mobile, in-app, and desktop inventory is a true testament to our unwavering and longstanding commitment to providing the absolute highest quality and best lit marketplace possible for buyers to safely target the audiences they seek through every major form of digital inventory, type of ad unit and channel.”
Based on Pixalate’s proprietary technology analysing over 100bn monthly impressions, the Global Seller Trust Index is a monthly publication. Global quality ratings are based on a weighted analysis and scoring of overall effectiveness assessing reach, fraud, masking, viewability and network in compliance with recognized industry standards.
Brad Holcenberg, Head of Platform Quality, Rubicon Project, adds:
“For years Rubicon Project has been on the front lines fighting to eliminate bad inventory, implementing an aggressive and comprehensive plan for blocking illegitimate traffic and helping to rally the entire industry to adopt the highest quality standards for the market. With independent rankings like today’s from Pixalate, buyers and sellers can be certain that when they come to Rubicon Project to buy and sell advertising, they are working with a proven partner with a track record of delivering against its commitments to providing the cleanest and highest quality inventory available.”