Ryan Gray, CEO of RevMax Talks Mobile Affiliate Marketing
Ryan Gray is the current Founder & CEO of RevMax Marketing, Inc. Working online since 1998, Ryan has developed seven different successful Internet Start-ups and is considered an expert in mobile media buying. Ryan is also the co-founder behind the iMobiTrax tracking platform and previously the IMGrind Discussion Forum and Revived Media User Acquisition Network.
What is RevMax and how are you positioned in the market?
— RevMax is a proprietary mobile monetization platform and affiliate network that specializes in working with large-scale media buyers and ad networks. In 2011, we realized the potential of mobile and positioned ourselves as one of the first networks in the industry to actually help train and develop media buyers. We feel by properly educating our publishers, we’re able to deliver much higher quality leads and user acquisition to our clients all while helping our media buyers substantially increase their bottom line.
What types of clients do you work with?
— We work with mobile content providers and app developers around the world looking to acquire new users. Using our ROI focused pricing models; our clients only pay when a successful action takes place. Unlike expensive cost per click (CPC) or cost per impression (CPM) advertising, our clients only pay us when a successful conversion takes places. Pricing models include cost per acquisition/conversion (CPA), cost per install (CPI), cost per lead (CPL), and cost per sale (CPS).
What geographies are you focused on and where are you seeing the most growth?
— With the exposition of mobile devices across the globe, we have attracted clients with offers in over 100+ different Geos. While our primary focus has been in Latin America, Europe, and Australia, we have had tremendous growth throughout Africa and Asia including India, China, and the Middle East. Recently we’ve also made a tremendous push forward in the Nordic countries.
RevMax mobile monetization company
What are your main tips for successful mobile affiliate marketing?
— Affiliates have to change their mindset from traditional web and desktop marketing. Mobile is a whole new ballgame from traditional affiliate marketing because of the number of different variables involved. Unlike desktop computers and laptops, mobile devices come in all shapes and sizes using multiple different operating systems and network operators. Since any one of these variables can make a big difference in conversion rate, it’s important to understand how offers convert so you’re able to develop winning campaigns with a sustainable ROI.
What are the differences between web and mobile affiliate marketing in your opinion?
— Screen size and network connection. Most all websites display the same on desktop and laptop computers. With mobile, an offer, landing page, or website can be displayed very differently depending on the device operating system, manufacture, and size of the screen. While one page may perform extremely well on iOS, it may function completely different on Android.
With web affiliate marketing, most computers use some type of high-speed Internet connection. On mobile, network operators may determine the conversion flow of the offer (as some operators integrate differently with payment providers) and may have different speeds. In some of the developing countries, network operators aren’t near as fast, so this must be taken into consideration when developing successful campaigns. Mobile devices connected to Wifi are obviously going to have a steady connection speed, but it could change the conversion flow of an offer entirely.
What factors should be on an affiliate radar when he considers a new country to launch an offer in?
— Device operating system penetration rate and mobile operator market share. Since Android apps can’t be installed on iOS and iOS apps can’t be installed on Android, it’s very important to understand what OS has the most volume in any given country. While Android normally has the market share, some developing countries may still use feature phones, which offer a completely different browsing experience to the end-user. The functionality of devices can be completely different depending on the operating system.
It’s also important to understand what operators have the market share. As I mentioned, some mobile content providers are tied directly into billing systems that work depending on the operator. Since this can change the conversion flow of an offer all together, affiliates must have a general understanding how many potential subscribers they’re going to reach for a certain operator.
How do Pokemon GO and other augmented reality games influence mobile affiliate marketing?
— This is a really great question, I’m glad you mentioned it. Just recently I held a webinar on Pokemon GO monetization. I strongly feel that augmented reality games are the future for mobile gaming. Not only do they provider advertisers an exciting new channel to reach potential customers, they also present affiliates unique new opportunities to drive traffic through a more-targeted and engaged audience.
What kind of people work with you in the team at RevMax?
— I’m very blessed to lead a team of amazing out of the box thinkers, innovators, and visionaries who are highly motivated, creative, and never stop learning. We’re a unique group of Entrepreneurs that love coming to work everyday to explore the “unknown.” Mobile constantly brings us new challenges and it’s “fun” to all of us to experience and explore new things daily as this technology continues to rapidly expand and develop.
What mobile devices do you use personally?
— I have a lot of mobile devices in my home and office for development purposes but on a daily basis I mainly use my iPhone 6+. With the large screen, I’m able to conduct most all of my business anywhere in the world and it’s provided me the freedom to be able to go on vacation and never be “missed” as I can immediately handle any urgent issues.
What are your favourite apps?
— Believe it or not, I’ve never been a huge fan of using lots of apps. While the Facebook Ads and Pages app have helped me be able to quickly manage my ads, I still mainly use Google Chrome to conduct a lot of my business. By being able to sync all my bookmarks from my computer, I’m able to easily access websites that I use on a daily basis to get the job done.
What do you think about wearables? Do you have an Apple Watch / want to buy one
— I think wearables are another exciting piece of technology that are going to change the way we do a lot of things but I’ve personally opted out for the time being on buying one. Eventually I will break down and get one but already feel “overwhelmed” by devices and sometimes it’s still nice to be able to get away from the devices and spend some good old-fashioned quality time with my family.