S4M gets MRC accreditation for mobile advertising metrics

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S4M (Success for Mobile), the mobile ad tech firm, has received a Media Rating Council (MRC) accreditation for its mobile ad metrics. That includes its display and rich media ad impressions, as well as clicks and CTR for mobile browsers and apps. The company says it is now the only MRC-accredited service for mobile post-click metrics such as landings for browsers and installs/opens for apps.

S4M receives MRC accreditation

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Source: s4m.io

Christophe Collet, CEO, S4M, says:

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“We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC. With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns.”

The accreditation means that S4M’s measurements based on HTML5 ad formats are now validated and compliant with MRC standards and IAB/MMA/MRC guidelines.

S4M adds that the company doesn’t just count any hit from an ad request as an impression, but instead its technology considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile.

George Ivie, Executive Director and CEO of the Media Rating Council, adds:

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“MRC is pleased to congratulate S4M for this achievement. S4M’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards, and accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.”