S4M partners with Integral Ad Science to boost mobile ad viewability

Mobile programmatic technology S4M has partnered with Integral Ad Science, the ad measurement and analytics company. As part of the move, S4M’s programmatic platform FUSIO will now be integrated with Integral Ad Science’s viewability measurements.

Christophe Collet, CEO of S4M, says:

“Viewability is a critical concern in mobile campaigns; this is why we are partnering with Integral Ad Science to make their measurement available to our clients. Brands now have access to additional metrics from another MRC accredited provider, and a more in-depth view into their campaigns. Reliable and validated metrics are the foundations for efficient and impactful mobile campaigns.”

The partnership makes it easier for S4M clients to tap into viewability measurement on the FUSIO dashboard via Integral Ad Science’s MRC-accredited viewability solution for mobile browsers.

Founded in 2011, S4M provides a transparent platform that offers marketers full control over their mobile data supply chain. The company has 140 employees in its headquarters in Paris and 500 advertisers worldwide.

“We are excited to join forces with S4M to further improve quality and transparency for mobile campaigns,” says Nick Morley, Managing Director, EMEA at Integral Ad Science. “Viewability is becoming a must-have standard in the mobile market, as is the case for desktop campaigns today. Integrating viewability measurement is a trend where we will see other players from the mobile ecosystem follow suit.”