Advertising Supply Side Platform (SSP), Sharethrough, just announced a programmatic native ad integration with StrikeAd by Sizmek, the mobile programmatic solutions provider.
In addition to accessing StrikeAd’s DSP, traders and media buyers will now also be able to tap into audiences with in-feed placements on mobile apps as well as sites through the Sharethrough Exchange.
By combining their strengths, StrikeAd is able to offer customisation through its mobile API and Sharethrough lends support with its network of publishers.
The integrations are running to IAB OpenRTB 2.3 spec, which sets the standard for real-time trading of native ads.
It is now live for mobile native display buyers. Additional formats, such as native video will be coming soon.
Alex White, VP, Product Marketing at Sharethrough, says:
“At Sharethrough, we see integrations like this as crucial to sustaining the momentum the industry has around native, both validating native’s growth and providing further market liquidity to fuel the ecosystem. StrikeAd implicitly understands the personal, intimate interface of a customer’s mobile device and gives buyers the ability to execute great mobile campaigns at scale.”
StrikeAd clients include some of the top brands and media buyers globally for a more dynamic mobile ad inventory. As part of the DSP, StrikeAd offers mobile targeting in-context as well as brand safety, trafficking and cost tracking, Dynamic Creative Optimisation as well as third-party data integrations.