Shazam, the mobile app that lets you identify a piece of music, has added a brand new advertising product that lets brands “takeover” the music app’s whole screen for a day.
Called the “Shazam Brand Takeover”, the feature boasts native-app functionality and enables brands to showcase their ads at the bottom of the screen matching the background of the display to the campaign image.
Among the brands which have already trialled the brand takeover feature are Apple, Coca-Cola, McDonald’s, HBO, Deezer and Netflix. Shazam says they have “seen unprecedented engagement”.
Greg Glenday, CRO at Shazam, explains:
“The Brand Takeover is another prime example of Shazam continuing to innovate in the ad-tech space, which is an extension of the Shazam products that have become globally ubiquitous. Brands are now able to seamlessly strike a balance between user experience and advertising, and the results have been amazing. Some advertisers have told us the Takeover is among the highest performing units across their entire digital media plans.”
The takeovers will be available on both iOS and Android and are now available worldwide.