Shopkick expands mobile shopping rewards through Video, announces new hires and strategic takeover

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Mobile rewards have been hailed as one of the best ways to interact with users in apps for quite some time. Now, Shopkick, the location-enabled shopping app, has rolled out some new features that let consumers earn more loyalty points by scanning purchase receipts and viewing branded videos.

Shopkick adds Video

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Source: shopkick.com

Shopkick Video caters to the growing demand to reach audiences through mobile video. Users on the Shopkick app are in a purchase mood and hence the addition of Video has already seen some impressive completion rates of 90% average. By comparison, the industry standard is 68.3%. In addition, Video rewards consumers by offering “Kicks” or reward points for viewing videos.

The new Receipt Scanning feature means that consumers and marketers can receive/give rewards faster. Millennial shoppers have shown to be particularly interested in real-time loyalty features, whilst at the same time, advertisers are getting some in-depth insight into their audiences.

Shopkick ultimately wants to enable marketers to reach mobile consumers during the moments when it matters most. Visibility into the consumer decision hence is key.

Alexis Rask, COO, Shopkick, says:

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“We believe that content and advertising need to be delivered in the right context to consumers to create immediate value. Shoppers want to be rewarded for their existing purchase behavior and marketers want to capture these micro-moments as they happen. Our technology and innovative approach allows us to serve as the platform of choice for top brands and retailers.”

Shopkick also just announced the hire of Kari King as Vice President of National Brand Sales and Diane Sweet as Vice President of Retail Success. King joins the company from Mode Media Corp. where she oversaw ad revenue across the US and Canada. Sweet has previously worked for PayPal where she was GM of Specialty Retail & Canada business for North America.

Rask adds:

“Both Kari and Diane’s experience signifies an expansion of shopkick’s marketing and commerce expertise and continued evolution of our successful organization. We’re thrilled to welcome them to our team as we further advance our strong bench of diverse leaders.”

It further announced the ‘acquihire’ of content discovery platform Theneeds. Founded in 2013, the company delivers personalised content tailored to user interest and consumption behaviours. Its founding team is joining Shopkick full-time to drive the growth of its personalisation technologies.

“With the addition of the team from Theneeds, we have brought on experts who can deliver the most valuable and contextually relevant content to our users, while offering marketers personalized, end-to-end solutions that dramatically differ from what any programmatic offering can support. At shopkick, we strongly believe that the right content delivered in the right context drives commerce, and we are investing heavily in our data to bring best in class offerings to our partners,” adds Rask.