Shutterstock, the provider of commercial images and music, has announced its API integration with Google. The deal will enable Google digital and mobile display ad products to tap into Shutterstock’s collection of over 90m images for license. Google advertising products include Adsense, Adwords, and Admob.
Shutterstock announces Google API integration
In addition, the integration means that Google can offer quick and impactful ad formats to businesses by giving them access to use Shutterstock images as part of their campaigns. Google ad technology programmatically matches professional images to ad copy whilst assessing ad performance at the same time.
Woojin Kim, Director of Product Management, Google, says:
“High quality images are essential to create engaging marketing for advertisers of all sizes. Shutterstock’s API has enabled a fast and seamless integration to enable Google to offer Shutterstock’s vast image library for digital advertising.”
Shutterstock’s own API solution lets Google test the performance of images with copy, from inside the ad products, which makes them even more relevant to digital advertising.
Jon Oringer, Founder and CEO, Shutterstock, says:
“We developed our API and enterprise platforms to make it easy for companies like Google to access professional, high-quality content at scale and in a way that makes sense for their unique workflow. We’re excited that Google has selected Shutterstock as the partner to add a new visual element to these powerful ad formats”.
Google isn’t the first to integrate Shutterstock search capabilities directly into its products. AOL, Salesforce and Sprinklr have already adopted the imaging technology for integration.