SITO Mobile, the mobile engagement platform, has announced a partnership with purchase intelligence platform, Cardlytics, to combine SITO Mobile’s location-based mobile ad platform with Cardlytics purchase-based measurement features.
Cardlytics provides measurement for actual purchases
Jerry Hug, Chief Executive Officer, SITO Mobile, says:
“Using Cardlytics’ purchase intelligence is a natural extension of SITO’s Mobile Engagement Solution. Providing closed-loop attribution is the holy grail for our advertisers, and this partnership will allow us to tie purchase data directly to mobile campaigns and location-based foot traffic. SITO Mobile has already committed to run multiple campaigns along with Cardlytics as a result of strong client demand. This data partnership is one of many enhancements SITO Mobile is making to its mobile platform in the coming months as we continue to provide cutting edge mobile technology solutions and insights for our advertisers.”
SITO Mobile ad clients now can close the gap in measuring their location-based mobile ad and foot traffic. When mobile location data is combined with offline and online purchase data, the results help marketers gain a better understanding of the consumer and ultimately the effectiveness of their campaigns.
Marc Ginsberg, President of US Advertising, Cardlytics, adds:
“Cardlytics Measurement helps brands measure the effectiveness of their marketing based on the metric that matters most: sales. We are excited to partner with SITO Mobile to provide their clients with true online-to-offline measurement based on actual purchases.”