Sizmek buys PointRoll to add dynamic creative optimisation capabilities
Sizmek, the open ad management platform company, last week announced that it has snapped up dynamic, creative ad technology firm, PointRoll, owned by Cofactor, in a deal worth $20m, with $11m in cash and $9m in seller financing. This enables Sizmek to serve its clients with dynamic creative capabilities as part of a single solution.
PointRoll offers rapid integration of real-time, dynamic data to leverage high volume data such as offers, pricing and inventory in ads. As part of Sizmek’s MDX platform which features tools for dynamic creative campaigns, content management, data and audience targeting features, Sizmek will be able to offer a powerhouse ad solution to its clients.
Neil Nguyen, CEO and President, Sizmek, says:
“DCO is an increasingly important element of digital advertising, as it optimizes specific audience creative against data insights, which is at the heart of any effective online advertising campaign. This is a very strong combination of Sizmek’s technology and PointRoll’s DCO expertise, which can then be applied to the ever increasing need for global solutions.”
The deal further adds a broad range of data-powered capabilities to Sizmek’s platform to include media buying, multi-channel and device management and attribution.
Mario Diez, CEO, PointRoll, adds:
“Together we represent an unmatched global platform, and we are excited to join the team and create this industry-leading product. But the biggest winners are our large automotive, CPG and retail customers, as the two companies now offer an unmatched solution in creativity, capabilities, and service. Our value proposition has always been to combine creativity with data and we just took a leap forward in bringing this to our customers.”
In addition, Cofactor named Sizmek as its preferred activation and distribution partner for digital content that Cofactor onboards for its customers.