Open ad management company for omni-channel campaigns, Sizmek, yesterday announced that it has received certification from the Media Rating Council (MRC) for its measurement of ad impressions and clicks on mobile web and apps. The MRC accreditation covers display, rich media and video ad formats and builds upon ad delivery and viewability on desktop. Sizmek says it is now the only company offering a measurement-accredited ad serving functionality.
Sizmek provides tools to build effective mobile ads
Neil Nguyen, CEO, Sizmek, says:
“As the leading independent third-party ad management platform in the market, we are delighted to receive another MRC accreditation for our mobile web and in-app ad measurement. With the validation of the Media Rating Council – our industry’s standard-bearer for the certification of accuracy – we’re continuing to provide our clients with the most reliable omni-channel insight, enabling them to make more confident decisions on the best way to connect with their customers.”
Effectively, the MRC accreditation confirms that Sizmek measurements through its MDX platform, conform to requirements established by the IAB/MMA/MRC Guidelines for mobile web and in-app served ad impression measurement. Based on client-initiated measurement, Sizmek’s counting methodology focusses on valid ad impressions on mobile devices. The company counts ads when delivered to a user’s devices.
George Ivie, Executive Director and CEO, Media Rating Council, says:
“MRC congratulates Sizmek on this significant achievement. The expansion of Sizmek’s MRC-accredited ad metrics, which now include ad impressions served to mobile web and in-app, speaks to the company’s dedication to providing clients with high quality measurement in all digital environments.”
The Sizmek MDX platform helps clients to build engaging ads by combining sets of data with creative and seamless delivery to any screen. It then measures the campaign’s effectiveness to help improve ad reach.
Zach Moore, Vice President of Ad Operations, Centro, concludes:
“With so many vendors to choose from, each offering a different means of measurement, it can be particularly difficult to account for accuracy and transparency, and thus measure a campaign’s true return across channels. With this accreditation, the MRC has confirmed that Sizmek’s measurement of served ad impressions on mobile provides marketers with data that is precise, reliable and actionable.”