Snapchat adds new universal Search bar for speed – mobile search advertising a possibility?

snapchat-search-features

Source Snapchat

Snapchat has made it easier to navigate its app, groups, Discover and Stories, by adding a universal search bar to the top of the app. Right now, the function is only available on Android, but will come to iOS soon, according to Techcrunch.

According to Snapchat, the addition addresses a variety of functionality and discovery issues, including search speed. So far, the messaging app has fallen short when it comes to searching for relevant content or helping its users in discovering cool, new and trending content.

That’s about to change.

The new search bar allows users to scan across a friend’s messages and stories much faster. For brands and businesses the latest feature expands the canvas and also means that consumers can find products and brands more easily.

Search advertising is likely to follow, featuring paid placements or recommended searches.

As Snapchat prepares for an IPO in 2017, it has focussed on releasing a range of new advertising products to entice shareholders and prove its worth.

In addition, the company has expanded its curated section called Our Story and now allows users to opt-in to share their content for a possible feature.