Snapchat is doing well when it comes to mobile video. The picture messaging company now posts over 7bn video clips on mobile devices each day, according to industry sources. Figures are remarkably similar to video being watched on Facebook, despite the latter having 15x as many users. That’s good news for Snapchat which has been trying hard to get its advertising off the ground.
Snapchat offers mobile video advertising
According to the company, it now has 100m+ users. 60% of US 13-34 year-olds do use the app. Facebook has 1.55bn users viewing 8bn video clips a day on desktops and mobile devices.
Videos on the app were driven by Stories, which allow users to share clips of themselves that are viewable for 24 hours. Adding to its success, app users actually need to click on the video to play it, making its 7bn video views an even more remarkable accomplishment. By comparison, Facebook auto-plays video.
The claims could benefit Snapchat in reaching more advertisers. It has previously been criticised over high pricing and a relatively slow uptake by marketers.
The company curates its ads through a news feature called Discover, which it launched last year.