Snaplytics, which focuses on Snapchat marketing insights for brands and agency partners, has just rolled out its Influencer Tracking Platform. Among the features of its SaaS, the company tracks and measures native Snapchat channels, provides insights and helps companies optimise stories. Large clients include Marriott, Vodafone, and Ben & Jerry’s.
The company just launched an addition to its Snapchat tools in order to improve the manual features required to work with influencers on Snapchat and provide additional insights.
Snaplytics launches Snapchat marketing updates
Undoubtedly, Snapchat has become a major marketing platform for brands to reach younger audiences. Influencers are being utilised by many brands to feature their products and services.
Through Influencer Tracking, marketers can instantly check stats on their Snapchat campaigns which involve influencers on the social media platform. Right now, the only proof influencers can provide that they have posted a story involves capturing a screenshot and sending it to the brand or marketing partner.
However, Snaplytics Influencer Tracking lets brands track influencer campaign deployment across various projects.
Thomas Cilius, CEO, Snaplytics, explains:
“Snapchat is one of the fastest-growing social networks in history. Many brands want to take advantage of this exciting marketing opportunity, but need a way to measure the ROI of their influencer campaigns and really understand the effectiveness. We wanted to make analysis easier for brands and the Influencers, and our new Influencer Tracking Platform will encourage Snapchat influencers, and the brands they work with, to embrace the power of social media analytics. Most of the people we’re working with don’t want intricate data analysis; they want accessible, actionable insights that can be applied to their future campaigns.”
Insights which are available include views per story, per influencer, per campaign and number of seconds watched in total.
The platform was officially presented at Snaphappen in London. Cilius adds:
“Snaphappen is the biggest gathering of Snapchat influencers to date, and to measure and report on the total reach on Snapchat for the conference is extremely exciting for us.”