Sociomantic Labs, the programmatic display advertising company, has launched a new office in Shanghai, China. This closely follows the opening of its Taipei, Taiwan location as well as Mumbai in 2013, Singapore, Jakarta, Ho Chi Minh and Taipei. The firm believes that a localised service helps it to understand the market better.
Sociomantic expands into Shanghai
China’s mobile advertising industry is growing rapidly, with 557m mobile Internet users and $13.98bn spent on mobile online ads in 2015. According to eMarketer, mobile internet ad spending will account for 20.7% of total media ad spend this year, and rise to 45.4% by 2019, making it a lucrative region for mobile marketers wishing to reach customers via personalised display advertising across web, mobile, in-app and social platforms.
Given its already strong presence in the Asia Pacific region, the move to Shanghai is set to further strengthen the group’s market presence. Ivan Zhou, the newly appointed Commercial Director Greater China, Sociomantic, says:
“Over the past year in Sociomantic, I have witnessed the tremendous growth of the company across Asia, and the strong relationships we have been able to forge with clients in this region. There is a gap in the Chinese market for customer-centric, cross-device personalized advertising solutions, and we are excited to step in to fill that gap. I look forward to building out Sociomantic’s Shanghai team to support the region’s largest and fastest-growing market.”
Indeed, the move is great news for its existing clients, such as AllSaints, to build new opportunities and grow within China. Alice Chan, Digital Manager for China, AllSaints, says:
“Our full-funnel campaigns with Sociomantic have delivered impressive ROI for us in the US and UK so far, thanks to market leading technology that is supported by best-in-class localised service. E-commerce in China is thriving, and we are really excited about the opportunity to partner with Sociomantic in this critical market. It will be a strategic advantage for us to be able to reach this audience with personalised advertising and creative across devices. We wish Sociomantic a successful market entry into China and look forward to potentially extending our collaboration with them.”
In 2014, Sociomantic Labs was acquired by customer science firm dunnhumby, which uses data to help brands expand user loyalty offline.