Marketing automation software firm, PubMatic, recently announced that it has been selected by Sony Mobile Communications to be exclusively responsible for the company’s programmatic advertising and in-app advertising inventory. Sony will also be utilising PubMatic’s SDK.
PubMatic Programmatic Direct
Carl-Fredrik Martensson, Senior Business Development Manager, Sony Mobile Communications, says:
“We selected PubMatic to power the advertising within our mobile apps because it offered in-depth, real-time analytics. As consumers spend more and more time on connected devices, we believe PubMatic’s approach is best suited to helping us manage our most valuable asset – the relationship between consumers and our content and services.”
Sony Mobile will be leveraging PubMatic’s end-to-end mobile feature for direct and indirect sales in a single server stack and work withe company across its programmatic sales channels.
Rob Jonas, Global CRO, PubMatic, ads:
“Consumption of mobile content is continuing to disrupt media and publishing at an unprecedented rate. While mobile is growing quickly, programmatic mobile is forecasted to rise at an even faster rate. We are delighted to support Sony as they address their mobile opportunity using PubMatic’s unified platform.”