News just in from Peter Glaeser over at Sponsormob – a CPA network focused on mobile – they have just launched a new affiliate tool for tracking conversions on iphone apps. In other words, they enable iPhone app publishers to promote their downloads on a CPA basis. Sponsormob gets paid for successful downloads only. So far this has been possible on a CPM or CPC basis only – for example using networks like admob to drive app downloads.
Peter Glaeser the CEO of Sponsormob says:
“We are pleased to announce the release of our conversion tracking for Apple iPhone. Sponsormob can now also track downloads of applications for iPhone, iPod Touch and the soon-to-be-released iPad. This enables iPhone app publishers to promote their products world-wide through Sponsormob on a risk-free cost-per-download basis.
At Sponsormob we have observed a clear trend in mobile downloads moving away from third-party content providers towards application stores run by device manufacturers. Famous examples are the Apple App Store, Google’s Android Market, and the Nokia Ovi Store. We are sure this trend will continue in the next years. So we are gearing up for the new way of content distribution to mobile devices.”