Online video ad platform SpotXchange, this week, announced that it witnessed 800% growth in mobile video ad spending on its platform. The company is going strong this year with a 28% global headcount growth and the opening of three new offices.
SpotXchange has seen a rise of 800% in its mobile video ads platform
It further noted that premium inventory sold through automated trading with 40% of impressions coming from private marketplaces. Overall, private marketplace use increased by 112% the year over. Mike Shehan, CEO, SpotXchange, explains:
“We are witnessing a stunning revolution in mobile video. Brand advertisers are now wholeheartedly embracing mobile, which has traditionally been used for direct response goals, such as performance-based or cost-per-acquisition marketing. We expect to see mobile video CPMs grow significantly this year as advertisers embrace the medium for big-budget, brand-building video campaigns.”
Media spending on the platform increased by 67% over the year with mobile now accounting for 19% of total spending, up 4% from 2014. Last year, European entertainment company, RTL Group, acquired a majority stake in the company for $144m. Since then, SpotXchange has expanded its business to include programmatic TV, campaign forecasting, pacing alerts, greater programmatic transaction transparency, app monetisation capabilities as well as fraud prevention measures. Shehan adds:
“Our platform allows the publisher to control the transaction layer, rather than relying on third-party platforms for their monetization. Publishers are responding by using programmatic to not just execute open marketplace buys, but to create controlled private marketplace environments and evaluate direct sold efforts in a single platform for full visibility over inventory yield.”