StartApp launches 360-degree ad unit for mobile devices

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StartApp, the mobile ad network focussed on Android app monetisation, recently launched the addition of a 360-degree advertising unit. The tool utilises a phone’s gyroscope to immerse consumers in a more interactive and panoramic ad experience.

StartApp offers an advertising and monetisation platform

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Source: startapp.com

Ultimately, ads that are more engaging this way create higher conversion rates for marketers. Dror Yosef, Chief data officer, StartApp, confirms:

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“Advertisers need to have new and engaging ways to display their products in the ever evolving landscape of mobile gaming and apps in order to continue capturing users in an increasingly saturated market.”

StartApp publishers will be able to integrate the 360-degree offering through the company’s SDK 3 platform. Jelly Button Games will be the first client to test the new suite.

However, StartApp isn’t the only company offering a 360-degree experience. Recently, YouTube and Google also launched similar features for TrueView ads. As marketers understand the importance of engagement on ROI, 360-degree advertising is likely to expand as a tool.