Android games monetization and user acquisition platform, Bee7 and SuperAwesome, a global advertising platform for kids, have come together to establish the largest COPPA-compliant advertising network for mobile games. According to the companies, the partnership simplifies the process of advertising Android mobile games to children on a global scale without facing safety legal issues.
How Bee7 works
John Rankin, Managing Director of Bee7, said:
“The advertising influence of mobile games is growing rapidly as brands continue to produce and license games as promotional content. This partnership gives parents the peace of mind that their children can play and discover new mobile games without being exposed to inappropriate content. Together, Bee7 and SuperAwesome also creates an extremely powerful and engaging tool for advertisers to not only promote kid-safe games in an appropriate manner.”
Bee7’s platform lets parents and kids discover new games, whilst SuperAwesome technology, with its network of more than 200 million active monthly users, ensures the game and advertising content meets strict kid-safe criteria. SuperAwesome will install the Bee7 Game Wall and loyalty mechanic into their kid-safe AwesomeAds platform. Via cost-per-install, kid-appropriate mobile game advertising by Bee7 will be delivered through SuperAwesome’s AwesomeAds platform, ensuring COPPA compliance around the world.
SuperAwesome Spongebob Movie Campaign
Dylan Collins, CEO of SuperAwesome, confirms:
“This is a huge step forward for the kids mobile industry. Our partnership takes the mobile expertise of Bee7 and combines it with our kid-safe advertising technology to advance the market enormously. For brands, this creates the largest kid-safe, mobile gaming (CPI) ad channel in the world. For developers of kids content, it offers another great COPPA-compliant, content-appropriate revenue stream on top of our premium campaigns.”
Mobile games, being a particularly popular playtime activity for children aged under 12, present a valuable opportunity for brands to engage with their young audience. However, until now brands have previously faced blockages due to online games being interactive in nature.
Find out more about Bee7 here.