Mobile monetisation and marketing platform, Supersonic by ironSource, just announced mediation support for interstitial ad formats on Android and iOS. This expands the platform to be a more rounded SDK, including robust features such as video mediation, ad placements, smart loading and ad network capping.
Supersonic adds mediation support for interstitial ad formats
Mobile ad inventory demand has been growing rapidly. eMarketer estimates that advertisers will spend $100bn in mobile ads in 2016. However, developers are facing issues with managing the surge, inundated by various ad networks that require integrations.
Adam Ben David, VP SSP, Supersonic, says:
“Ad Monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage. While developers using our SSP for rewarded video have reaped the benefits of a unified solution for managing their rewarded video end-to-end, it was a constant ask for us to extend our capabilities to cover interstitial – a very lucrative ad format for our clients – and we’re excited to be rolling that out.”
The addition of interstitial ad format support enables Supersonic by ironSource to offer developers the ability to tap into global rewarded video as well as interstitial demand. Integrated developers get to deploy HD interstitial and video ads in their apps immediately. Ads can be managed and demand optimised from all leading ad networks such as Facebook Audience Network, InMobi, Applovin, AdColony, Chartboost and more.
Gil Shoham, CEO and Co-Founder, Supersonic, adds:
“Part of the driving force behind the merger with ironSource was our commitment to providing developers with an end-to-end solution for success. Together we provide a compelling partner for developers frustrated with the fragmented mobile ecosystem and looking for an independent partner who can offer them all the tools they need to effectively monetize. This latest product integration is just the first of many developers can expect to see from the new company.”
ironSource and Supersonic merged in September 2015, forming an independent mobile marketing and monetisation platform for developers to scale their apps.