Svetlana Babii, Head of Advertiser Relations OFFERSEVEN Talks Mobile Affiliate Marketing
Svetlana Babii – Head of Advertiser Relations at OFFERSEVEN. I’m responsible for the Company’s business development and strategy, partners relations and development of Sales Department. My aim is to grow our business, form strategic partnerships and build the team of professionals.
What is OFFERSEVEN and how are you positioned in the market?
OFFERSEVEN is mobile marketing platform with global iOS and Android inventory. Founded in 2014, we leverage years of experience in the fast-developing mobile advertising industry to give you the very best mobile affiliate platform so you can get the best sales ROI and value for your hard-earned traffic.
Moreover, OFFERSEVEN is expanding towards WEB and WAP affiliate marketing model subdivision and opening a new department.
We never rest on our laurels, constantly working hard on new approaches and strategies and upgrading our skills.
What types of clients do you work with?
Well, our clients are different. Mostly, we work with Ad agencies, App developers and affiliate networks if they fit our demands. Concerning publishers’ department, we work with 2000+ direct sources (apps and websites) and independent media buyers.
OFFERSEVEN mobile marketing platform
What geographies are you focused on and where are you seeing the most growth?
OFFERSEVEN has always had a particularly strong reach in the US market. However, this year we expanded our views towards Asian one, namely China, Japan and South Korea. As statistics shows, these are the most growing segment in the market at this moment.
What are your main tips for successful mobile affiliate marketing?
Speaking about tips, I’d like to firstly enumerate them and then to reason these. Once you want not only to succeed, but also to hold your ground you need to be flexible. Once you want to be up-to-date to digital and performance trends, you need to be able to constantly develop yourself, your knowledge and put it to use. Thirdly, you need to be able to take responsibility for your deeds and not to be afraid of it. Finally, communicational skills are really important, be open and built positive contact with people.
What countries and business verticals do you see supplying the most lucrative offers?
As previously said, we’ve increased our activity in Asia. In countries like Indonesia, Malaysia, Japan and South Korea the top performing apps are mobile games. Game and Social apps are highly requested by our publishers, on this basis, of course, we have much more to offer them, thus increasing performance and user engagement.
What kind of people work with you in the team at OFFERSEVEN?
Passionate towards what they do! Professional, enthusiastic and self-motivated people, who are united by same goals and focused on a successful performance of every ad unit, surround me. They all work in the same breath, forming strong business cooperation with the clients and keeping premium rates.
What mobile devices do you use?
An iPhone and Apple Watch. As I’m constantly connected to work, news and messaging, these two devices are enough for me to quickly switch between my job and free time.
What are your favourite apps?
Believe it or not, despite my professional sphere of activity, I don’t really enjoy spending my time on apps. Telegram, Facebook, Foursquare are in my high-usage.