Swrve, the provider of mobile marketing automation, announced its integration with the Salesforce Marketing Cloud this week. This makes it easier for mobile marketers to create omni-channel campaigns which combine customer data from Salesforce and Swrve and make for a seamless experience on web, email and mobile. The company will showcase the integration at Salesforce Connections 2015 at New York City’s Javits Convention Center this week.
The Salesforce Marketing Cloud lets advertisers create personalised, cross-channel campaigns
Extending the features of its own marketing solution, the Salesforce Marketing Cloud can be used inside a native mobile app for greater mobile user activation, engagement, retention and conversion. Using Salesforce’s Journey Builder platform, marketers get to customise their campaigns with rich media features, surveys and video, enhanced push notifications and real-time native interstitials. Furthermore, ads can now run across a variety of devices and channels from web to mobile to email.
Christopher S. Dean, CEO, Swrve, says:
“Marketing today requires an omni-channel approach of which mobile is a crucial component to reach discerning customers. Swrve’s easy-to-use solution consistently boosts mobile app user’s lifetime value and reduces churn. Integrating Swrve in the Salesforce Marketing Cloud will significantly enhance functionality for both products and enable digital marketers to deliver a comprehensive and enjoyable omni-channel experience for end users through a familiar, intuitive interface.”
The Salesforce Marketing Cloud traditionally offers businesses a professional email marketing solution. Through the addition of Swrve the cloud benefits from more mobile data and analytics, user profiles, A/B testing and optimisation.
Swrve and Salesforce Marketing Cloud