TabMo rolls out mobile programmatic ads in the UK
TabMo, the mobile video programmatic platform, recently announced that it has launched operations in the UK. The company, founded 2013 in France, hired Chris Childs, former video specialist at Yahoo’s BrightRoll, to lead the business in the UK.
TabMo expands into the UK
The company provides mobile video ad solutions, with single point of access to a full technology stack, including data suppliers, premium inventory and video creative. As part of its programmatic expertise, its platform combines behavioural and geo-location data to enable robust audience targeting. It features a real-time dashboard and inventory explorer, GPS targeting and analytics, open API, lead generation tools and native mobile ad support. Childs says:
“There can be no doubt that UK consumers are firmly wedded to their mobile devices, meaning that the much talked-about promise of the sector has finally arrived. Brands now need a straightforward and failsafe way to connect with the mobile audience that is relevant to them. TabMo enables this engagement and I look forward to driving its growth in this new phase of its development.”
TabMo’s major investor and advisor to the company, Brian Fitzpatrick, adds:
“In contrast to many other operators, TabMo was launched as a programmatic specialist from day one. It has the right balance of people, products and strategy to make it a key player in the mobile advertising industry. The UK is a key market for us because of London’s pivotal place in the media buying industry. We have invested time and resource to develop and prove the technology, as well as find the right people such as Chris and Brian to help us develop the business.”