Tapjoy, the mobile monetisation platform, has partnered with app discovery platform ironSource to combine Tapjoy user level segmentation and predictive analytics with ironSource’s video mediation solution. That combination aims to help mobile app developers create a smooth user experience whilst monetising their ads.
Tapjoy and ironSource combine capabilities for smoother end user ad experience
The partnership also means that ironSource video ad mediation developers get to tap Tapjoy’s premium brand advertisers.
Social casino games provider, GSN Games, is one of the first to test ride the new offering and commented on the opportunity to access video ad experiences that include a reward for consumers.
Steve Wadsworth, CEO, Tapjoy, says:
“Today’s freemium app developers require a sophisticated, data-centric approach to monetization. The combination of our mar-tech tools and ironSource’s video monetization platform enables developers to personalize the revenue path for each of their customers and to subsequently maximize the value of the resulting video ad inventory. Together, we help developers make more money while delivering a great user experience.”
As part of the integration, the companies are offering two pathways for developers. The Platform Integration option uses Tapjoy’s SDK and gives publishers access to the company’s LTV infrastructure for yield management between contextual marketing messages and ironSource video ad network demand. That means, developers can analyse consumer behaviour in real-time, manage their in-app spending, drive engagement and merchandising, and ensure campaigns also cater to non-paying customers.
The Adapter Integration on the other hand utilises the ironSource SDK to access Tapjoy’s video ad demand. The SDK is compatible with most leading ad network adapters and gives developers access to multi-demand sources whilst staying in one platform. It optimises demand, creates an ad marketplace and aims to maximise revenue by boosting fill rates and eCPMs.
Gil Shoham, CRO, ironSource, adds:
“The ironSource mediation platform sits at the heart of our monetization solution. It comes equipped with industry-first smart-loading technology that ensures smooth ad delivery, and boasts superior performance, transparency, and dashboard controls to give developers complete control over their inventory. This partnership enables us to offer our mutual developer customers a powerful combination of services, which preserves an enjoyable app experience while maximising revenue potential. At the end of the day, it’s the user that matters most and it’s pivotal your partners share that vision.”